Using printed shade cloth to market your construction business

21 June 2009

 

Printed shade cloth solutions has significant experience with construction marketing. Marketing your construction business is based on pretty much the same fundamentals as other businesses, but its uniqueness offers one significantly different construction marketing opportunity, capitalised on by only a few construction companies.  Here we go to discuss the basics and then the way construction marketing is different from many other businesses and how printed shadecloth can enhance your construction marketing..

Starting with the basics, time is all that is needed for effective construction marketing - it is all about relationships and reputation.   Two ways to do this is firstly for executives to get involved in socialising and networking with industry and community decisionmakers.  And secondly to get on well and play open cards with the press and to feed them on a weekly basis with useful and interesting information about your construction company.  Simple hey!  Simple, but not easy.  So, the bottom line is valuable relationship credibility and regular quality press coverage that conveys the essence and credos of your firm.

Construction marketing is not consumer driven unless one combines the social and regional interests with widespread awareness as was done this past weekend with Grinaker-LTA sponsoring the Kings vs British Lions rugby game at Mandela Park.  A great combination of community buy-in combined with international TV coverage.  In my opinion, advertising is a waste of money for construction companies.  Why waste your money on mass media coverage when you have a niched target market. 

The big edge in construction marketing relative to others is that many or most large scale construction contracts take place in high exposure, high traffic areas and are visited and driven past by by authorities and company representatives who are responsible for issuing and evaluating the awarding of tenders and construction contracts. 

On-site outdoor advertising using shadenet or shadecloth on construction sites is relatively or completely unregulated.  This presents a massive, untapped and very economical outdoor advertising opportunity for on-site marketing by construction companies. 

Also, if construction companies are clever, like NMC, GVK, Grinaker-LTA and others, they can deploy shadenet in their unique corporate colour for immediate brand identity from interested decisonmaking onlookers.  Imagine the amount of 2010 on-site exposure our construction tender winners could be getting now by wrapping their stadiums in good construction branding.  Most of these clever construction companies have added customised and printed shadenet into their bill of quantities so its nationally coordinated, ordered and distributed . .  and not an afterthought.

So, if you are a construction company executive looking for excellent on-site construction brand advertising exposure using custom colour and printed shade cloth, click here to contact us now - you are buying shade cloth already, so this simple use of free outdoor advertising space using printed shade cloth is unattended exposure so it costs little and will save you time.